An Idea Born from Frustration

I’ve always had a particular admiration for American culture, especially its vintage aesthetic. Diners, their colours, their signs,… I’ve always been drawn to this whole world.

The problem was that I couldn’t really find this kind of concept near me. So rather than looking for a place that matched what I had in mind, I felt like creating it myself.

Creamy Scoops became the idea of a cool, colourful and full of personality ice cream brand. A brand with visuals that catch the eye, but above all, a real place that you would want to walk into, sit down and spend some time in.

Nostalgia for an Era I Never Lived.

This moodboard clearly draws inspiration from the vintage American diner style, particularly popular in the middle of the 20th century, as well as from more modern advertising imagery featuring vibrant colours and energetic compositions.

Among these references is also a brand that particularly inspired me and whose visual world I absolutely love: Scoops Ahoy. For those who may not know it, it is the famous ice cream parlour featured in the popular Netflix series Stranger Things. The aesthetic of the series, which is also strongly inspired by the 70s and 80s, fits perfectly into this world that I am very fond of.